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Humboldt Strong: How online stores connect communities

By Hayley Bell on 24 Sep 2019


When the news of the bus crash first came to Mike & Shannon, they were in total shock. 

They spent the rest of the evening- late into the night- calling and texting friends and neighbors in the community, trying to gather information about everything that happened. What they found was that a bus carrying the Humboldt Broncos Junior Hockey team had been hit, causing the death of 16 people (including the head coach and 10 players) and injuring 13 more. These were people they knew and loved, and they quickly realized that this would rock their whole community- just a small town of about 6,000 people.

Waking up the next morning, Mike and Shannon decided they wanted to do something to help. Being the owners of Spotlight Sport & Corporate Wear Ltd., they knew they could do one thing really well- print shirts.

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