Daniel Hodges

Daniel Hodges

Recent posts by Daniel Hodges

4 min read

Data Normalization at OMG

By Daniel Hodges on Jul 7, 2021

Big Data is one of the most popular buzzwords and truth is, we generate a lot of data. That said, data does us no good unless it contains meaning. Data is power.

Problem is, the data can be as varied and diverse as the people using it, leading to messy data and ambiguity in insights. A majority self-serve platform like OrderMyGear can easily lead to messy data when one person types “Spirit Wear”, another types “spirit gear”, yet another types “Spiritwear”, and unfortunately another types “spriit wear”.