With US online sales projected to reach nearly $600 billion in 2024 and eCommerce penetration on the rise, dealers, distributors, and decorators are getting creative to capture their share of the pie. Offering online stores to customers as an additional service is an increasingly popular solution to capitalize on the growth of eCommerce.

When you think about promotional products, some of the first things that come to mind are click pens and unisex t-shirts donning a company logo. These are promotional product staples - a safe and relatively cost-effective choice. The problem is that these items are too common, which means they do little to differentiate your company from the sea of other companies passing out similar promotional products.

With October in the rearview mirror and December quickly approaching, it’s easy (and tempting) to mentally flag certain business activities or investments as “Q1” or “next year” projects. Between the hustle and bustle of the holidays and all of the end-of-year things you need to check off the to-do list for your business - it’s a busy time of year.