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Leslie Ayuko

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How the 5 R’s Apply to Online Stores

By Leslie Ayuko on 20 Aug 2019


Working with PPD-specific accounts, I am often asked, “How can I make this online store successful for my client’s order?” It shows me that those in the Promotional Products industry really seek for success and want to do right by the clients they serve. Luckily, making an online store order successful for a client follows a similar pattern to the success of promotional product marketing that you may already be familiar with.

In 2016, PPAI Exclusive Research revealed the powerful impact that promotional products have in brand awareness, and how vital this kind of marketing approach is in today’s society. They measured these findings against the 5 R’s of promotional products as follows:

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