Lauren Seip

Lauren Seip


Recent posts by Lauren Seip

5 min read

Set Up Custom Domains for a Fully-Branded Experience

By Lauren Seip on 29 Sep 2021

Branding is all around us. From the moment you pour a bowl of cereal and turn on the morning news to passing chain restaurants and local businesses on your commute to work, we are inundated with brand impressions. 

While logos and colors are part of the equation, branding goes far beyond the design elements. Successful brands are clearly defined and leave a positive imprint on individual experiences. This is why consistency is vital in preserving brand perception. According to Lucidpress, 33% of businesses have seen a revenue increase due to consistent branding. 

Topics: Feature Update Feature Spotlight
2 min read

OMG Wins Bronze Stevie® Award For Marketing Efforts at 2020 PPAI Expo

By Lauren Seip on 22 Sep 2021

OrderMyGear (OMG) the technology leader in group commerce sales for the Promotional Products and Team Dealer industries, was recently named the winner of a Bronze Stevie® Award in the category “Small-Budget Marketing Campaign of the Year.” Winning this award reinforces OMG’s mission to support multi-channel growth by servicing Distributors and Decorators, and Team Dealers through OMG’s platform.

In 2019, OMG introduced its online store platform to Distributors during the PPAI Expo, one of the largest trade shows in the Promotional Products industry. Due to the overwhelming response, OMG built a marketing campaign for the 2020 PPAI Expo that reintroduced OMG as an innovative technology partner for the industry. Along with launching a full OMG rebrand at the show, this multi-faceted campaign also increased overall market awareness with educational conversations around online pop-up store strategies.

Additional campaign initiatives included:

Topics: Awards and Recognition
8 min read

Holiday Gifting: What does CELEBRATE mean today?

By Lauren Seip on 9 Sep 2021

Last year, in a world of shut downs and changed plans, gifting had to shift too. Our ability to be together changed and yet we still wanted to celebrate holidays, onboardings and client or employee successes. Appreciating our community is important, perhaps now more than ever.

Topics: Industry Expert
6 min read

Online Holiday Stores: 3 Ways to Spruce Up Your Strategy

By Lauren Seip on 31 Aug 2021

Ask anyone on the street if they are prepared for the holiday season right now. Chances are, they’d chuckle and say, “no.” 

With the holidays still months away, consumers probably haven’t thought twice about shopping for gifts. However, if you’re a Distributor or Decorator providing branded products, prepping for the busy season ahead has been top of mind for weeks now!

Topics: Industry Expert Business Ideas
1 min read

OMG Announces Sarah Goshgarian-Unruh as Senior Director of Business Development

By Lauren Seip on 5 Aug 2021

OrderMyGear (OMG), the leading online store platform for the Promotional Products and Team Dealer industries, welcomes Sarah Goshgarian-Unruh as the Senior Director of Business Development. Sarah comes to OMG with 15 years of experience in the Promotional Products industry. 

Topics: OMG'er Highlight
3 min read

What it Takes to be a Sales Development Representative at OMG

By Lauren Seip on 14 Jul 2021

Meet Kate, OrderMyGear’s Sales Development Representative (SDR) Manager. If you’re reading this post, and have an interest in a sales position, well, Kate was just like you a few years ago!

Topics: Sales and Marketing OMG'er Spotlight
7 min read

Back to School: A+ Strategies for a Successful Year

By Lauren Seip on 8 Jul 2021

Soon, the school hallways will be flooded with students. The cheers from high school stadiums will echo across neighborhoods. And recess will once again be the most popular 15 minutes of the day. 

Back to school is just around the corner, so as a branded products expert, what are you doing now to prepare for the busy school semesters ahead?

Topics: Industry Expert Business Ideas
4 min read

A Day in a Life: Sales Executives at OMG

By Lauren Seip on 16 Jun 2021

A three-story brick building on the edge of downtown Dallas. Sure, the outside of OrderMyGear’s office isn’t that exciting.

However, it is what's inside that matters most - the people! 

Working as a Sales Executive for OMG is what you’d expect when part of a growing SaaS company. Quick-paced, fun, inviting, and plenty of opportunities to seize. Recognized by Inc. 5000 as one of the fastest-growing privately held U.S. companies, OMG prides itself on building exceptional Teams and promoting professional development. Plus, with a ping-pong table (and other games!), unlimited snacks and beverages, and coworkers who genuinely care about each other, the inside of OMG fosters an unmatched positive work culture.

Topics: OMG'er Highlight
1 min read

OrderMyGear Welcomes Adam Swearingen as Vice President of Sales

By Lauren Seip on 9 Jun 2021

OrderMyGear (OMG), the leading eCommerce platform for the Promotional Products and Team Dealer industries, announced the addition of Adam Swearingen as the Vice President of Sales. Swearingen will lead the OMG Sales Teams and the company's go-to-market initiatives for rolling out new features and products to OMG clients. He will play a key role in OMG’s drive towards becoming a billion-dollar software company.

Topics: OMG'er Spotlight Inside Scoop
8 min read

Back to Basics: The Power of Online Pop-Ups

By Lauren Seip on 8 Jun 2021

It doesn’t matter which city you live in, chances are, you’ve encountered a pop-up store. You know what I’m talking about, those fun, inviting concepts that typically have a line wrapped around the building and down the street. 

Topics: Industry Expert Best Practices
8 min read

Industry Insight: Focusing on Food Services

By Lauren Seip on 18 May 2021

The Food Services industry hosts a variety of establishments, including grocery stores, restaurants, and catering services, which is why OMG data ranks this industry as #4 on a list of key customer groups. With plenty of opportunities to seize, how can you accommodate this industry in an impactful way?

Topics: Industry Expert Business Ideas Best Practices
6 min read

Industry Insight: Focusing on Colleges and Universities

By Lauren Seip on 3 May 2021

Colleges and universities have always been a prominent and prestigious stage in the education system. Although in-person attendance was down last year due to the pandemic, research shows that roughly 19.7 million students attended colleges and universities in fall 2020. There are innumerable opportunities for distributors and decorators to serve these institutions with tech-savvy solutions that support campus culture and drum up revenue.

Topics: Industry Expert Business Ideas Best Practices
1 min read

OMG Ranked as an Inc. 5000 Fastest Growing Private Company in Texas

By Lauren Seip on 7 Apr 2021

OrderMyGear (OMG), the leading eCommerce platform for the Promotional Products and Team Sporting Goods industries, was recently ranked for the second consecutive year on Inc. 5000 Regionals list of the fastest-growing private companies in Texas. As a Dallas born-and-raised company, OrderMyGear is honored to be recognized for supporting the growth of the Texas economy and the employment of over 100 Dallasites.

“I’m always proud of Team OMG, but after what we accomplished in 2020, I realized this is the Team and company of a lifetime, and I can’t wait to be a part of the ride as we tackle this next phase of growth,” commented OrderMyGear CEO Dave Dutch.

Topics: Awards and Recognition
5 min read

How to Take Your eCommerce Security to the Next Level

By Lauren Seip on 31 Mar 2021

Technology is available to bring more convenience to your everyday life. Whether you use it for accounting services or to simplify your operations, it’s prominent in almost every facet of business.

However, convenience comes with its own set of dangers.

Topics: Industry Expert Best Practices
3 min read

How to Avoid Missing out on Sales Opportunities

By Lauren Seip on 30 Mar 2021

I bet you’ve never walked into a grocery store, expecting to only buy one strawberry out of the carton, right? That’s why suppliers set a specific quantity. Minimum Order Quantities not only protect suppliers from losing money, but will help protect your profit margins too.

Minimum Order Quantities guards profit margins and prevents you from getting stuck with stale inventory (if you carry inventory). By specifying the number of units a consumer can purchase for a product, you can avoid dead inventory, as well as prevent your business from missing out on valuable sales opportunities.

Topics: Industry Expert Best Practices