Branding is all around us. From the moment you pour a bowl of cereal and turn on the morning news to passing chain restaurants and local businesses on your commute to work, we are inundated with brand impressions.
While logos and colors are part of the equation, branding goes far beyond the design elements. Successful brands are clearly defined and leave a positive imprint on individual experiences. This is why consistency is vital in preserving brand perception. According to Lucidpress, 33% of businesses have seen a revenue increase due to consistent branding.