Hayley Bell

Hayley Bell


Recent posts by Hayley Bell

7 min read

Industry Insight: Focusing on Healthcare

By Hayley Bell on 10 May 2021

Healthcare occupations are projected to grow 15% in the next decade, faster than any other occupation. ASI also named Healthcare the number one market for distributors to focus on to generate business in 2021. So, how can you make the most of servicing this industry?

Topics: Industry Expert Business Ideas Best Practices
7 min read

Industry Insight: Focusing on Real Estate

By Hayley Bell on 26 Apr 2021

Real Estate has been a hot market over the past few years, with record-low mortgage rates and limited supply. With lots of moving parts and adapting to the environment, companies within the real estate industry are busy and in need of services that will make their lives easier. Distributors and decorators who understand company needs and meet them in a simple way have the chance to make a big name for themselves.

Topics: Industry Expert Business Ideas Best Practices
6 min read

Industry Insight: Focusing on Financial Services

By Hayley Bell on 19 Apr 2021

Whether paying for lunch with a credit card or applying for a mortgage, the Financial Services industry affects our everyday lives. As one of the largest and most influential sectors of the U.S. economy, financial corporations and businesses are faced with rising competition and seeking new, innovative ways to stay ahead.

Topics: Industry Expert Business Ideas Best Practices
6 min read

Industry Insight: Focusing on Industrial Services

By Hayley Bell on 12 Apr 2021

Exposure to the elements and the hard physical labor industrial service workers experience mean that providing durable, safety-promoting, and industry-specific products is essential. Proving to be a knowledgeable source when servicing industrial groups can be a big win for distributors.

Topics: Industry Expert Business Ideas Best Practices
6 min read

Industry Insight: Focusing on Local Business

By Hayley Bell on 5 Apr 2021

Small and local businesses are a big deal! JPMorgan Chase reports that over 99% of America’s 28.7 million firms are small businesses, and they make up an incredibly wide range of opportunities for distributors and decorators.

Topics: Industry Expert Business Ideas Best Practices
11 min read

From The Experts: Recalibrating Your Promo Product Strategy

By Hayley Bell on 29 Mar 2021

How can we best serve the consumer of 2021, now that 2020 is in our rear-view mirror? 

There is no doubt that the challenges of the past year have sorely tested humanity. Those of us lucky enough to still have a paycheck, it would follow, are exclusively focusing our dollars on products easy on the pocketbook, no-name brands, and valuable items that are needed - nothing frivolous. “Luxury” is not something most of us indulge in anymore, right?

Topics: Industry Expert
7 min read

Step 5: The Marketing

By Hayley Bell on 24 Mar 2021

It goes without saying that customers can’t order if they don’t know where to order from! One of the biggest keys to online store success is working closely with your client to engage them in the marketing process.

Top-performing online stores are communicated multiple times in different ways so consumers know where to order and when to order by.

Topics: Industry Expert Best Practices
5 min read

Step 4: The Store

By Hayley Bell on 16 Mar 2021

Congratulations, your client is in! Now, what needs to be done to ensure this online store is a success?

There are two key components to driving sales and ensuring your online store’s success:

  1. Creating a strategy-driven online store, and

  2. Involving clients in communicating it.

Topics: Industry Expert Best Practices
6 min read

Step 3: The Pitch

By Hayley Bell on 8 Mar 2021

So, you’ve found an opportunity that you think would be a good fit for an online store. How do you talk about it with clients?

Topics: Industry Expert Best Practices
6 min read

Step 2: The Start

By Hayley Bell on 4 Mar 2021

Online pop-up stores are part of your client offerings. Great! 

...now what?

Topics: Industry Expert Best Practices
5 min read

4 Ways to Boost Sales with Year-Round Holiday Opportunities

By Hayley Bell on 1 Dec 2020

Year-end holidays are important opportunities for sales... but don’t forget about the 11 other months that deserve a little love. Here are 4 strategies to celebrate (while boosting sales) all year long! 

Topics: Business Ideas
5 min read

Discount Marketing: How to Engage Customers and Increase Your Sales

By Hayley Bell on 11 Nov 2020

Consumers love a good deal (don’t we all?). 

Discount marketing is an impactful way to encourage repeat business, generate new business, accelerate purchases, and increase sales. In fact, 99% of retailers are employing a discount-based pricing strategy. Numerous studies have shown the impact that discount marketing - like gift cards, coupon codes, bundled products, and mark-downs - has on a consumer’s shopping experience. 

Topics: Best Practices
5 min read

The Fundraiser Formula: A Tried-and-True Method for Maximizing Your Impact

By Hayley Bell on 2 Nov 2020

Fundraisers can be an impactful way to unite people around a cause and provide support when it's needed most. From shelter events to school fundraisers to community rallies, we’ve seen a lot of successful online store fundraisers. 

Topics: Best Practices
5 min read

How To Pitch Holiday Stores Your Customers Will Love

By Hayley Bell on 23 Sep 2020

The end of the year brings a level of excitement as people reflect on all of the new goals achieved during the year, anticipate what’s ahead, and celebrate the people around them. Why not help facilitate end-of-year celebrations for your accounts and customers by offering online holiday stores filled with specially-curated items?

Topics: Optimizing Group Stores Sales and Marketing
1 min read

OrderMyGear Named to 2020 Inc. 5000 for 5th Consecutive Year

By Hayley Bell on 21 Sep 2020

Inc. magazine released the 2020 results for the annual Inc 5000 fastest-growing private companies and OrderMyGear (OMG) made the list - for the fifth year in a row. The list makes up companies within the US economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

Topics: Awards and Recognition