With the release of Catalog Builder, we simplified the process of delivering a custom catalog of your products to coaches and decision makers. Catalogs are no longer a static collection of products printed once a year. Catalog Builder allows you to create and share a custom set of products that is tailored to your customer. Coaches and teams can even send purchase orders back to you through our bulk order tool. However, choosing products for an online group store still required a lot of back and forth between you and your customers.